Vans Westend

Vans unveils disruptive new concept store in London with skateable architecture.

The iconic Oxford Street location, originally opened in 2019, has been transformed into a next-level retail and community destination, celebrating the cultures that made Vans what it is today – skateboarding, music and art.

A 200 square metre Roman travertine stone skate ramp runs throughout the entire store, which can be fully merchandised with interchangeable glass modules when not in use as a skate obstacle. Designed as a single large block of stone, entirely laid and polished on-site, the ramp will be the beating heart of the store, used for regular skate lessons, demos and events by the Vans skate team and local skate schools.

The ramp was designed with the input and consultancy of our Vans skate team, including Martino Cattaneo, Helena Long, Josh Young, Willow Voges Fernandes and Jordan Thackeray.

The Vans West End location is now open and can be found at 214 Oxford St, London W1D 1LA. For more information, visit Vans.eu/WestEnd.

Photos: Rafal Wojnowski (action) & Tom D. Morgan (location).