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Levi’s – Nike / 511 SKATEBOARDING COLLECTION.

July 3rd, 2012

In 1873, Levi Strauss patented the first riveted denim jeans. Form followed function and an enduring design revolution began. In 1972, Bill Bowerman and Phil Knight founded Nike and, with their commitment to the athlete, an endless pursuit of innovation started. Based on a like-minded design philosophy of creating products with intent and purpose, these two brands have come together to build on their heritage and craft for excellence to introduce the world’s best performance denim: the 511TM Skateboarding.

The 511TM Skateboarding collaboration features timeless design, meticulous craftsmanship and the popular fit of the Levi’s® 511TM Skinny. The jean also integrates Nike’s innovative performance-enhancing fabric technologies to make the denim lighter, stronger and more comfortable.

The jeans will be offered in multiple colors and washes and will be accompanied by a small assortment of collaborative products including a skateboard-specific denim Trucker Jacket. As part of the collection, the two brands worked with Nike team rider Omar Salazar to create a special edition of his signature shoe.

Made in the USA 511TM Skateboarding Team Edition Jean

Developed exclusively in collaboration with the legendary Cone Mills, the Team Edition of the slim-fitting 511TM Skateboarding denim fabric is one of the most advanced performance denim ever built for skateboarding. Performance enhancing fabric technologies include super strong Vectran weave, adding strength and reducing weight, Nike’s Dri-Fit moisture management system, wicking moisture from the body, as well as the right amount of stretch to increase mobility and comfort.

511TM Skateboarding Jean

This 511TM Skateboarding jean is crafted from another proprietary Cone Mills denim fabric, which has been co-developed by both brands exclusively for this collaboration. Performance features include Nike Dri-Fit, advanced stretch and Levi’s® industry-first Water<Less™ finishing technique, a wash process that conserves water while giving the jean a super-soft, worn-in feel.

In addition to these industry-first fabric technologies, all denim products are built using copper rivets, extra-strength thread and bar tacks to reinforce crucial stress areas.

The Made in the USA 511TN Skateboarding Team Edition Jean and Nike X Levi’s® Omar Salazar LR Signature Shoe will be available on July 4th at select core skate shops worldwide.

The 511TN Skateboarding Jean and Denim Trucker Jacket as well as the Nike SB X Levi’s®Dunk Low Pro will be available on August 1st at a wider range of skate shops and select Levi’s® stores, as well as online at eu.levi.com.