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adidas Superstar 80s by Blondey McCoy.

December 12th, 2019

adidas Skateboarding enlists the talent of team rider and London-native, Blondey McCoy, to update a brand mainstay for Fall/Winter 2019. A young icon in the skateboarding, art and modeling realms, McCoy commemorates all four corners of Soho into the Superstar 80s design. The radical style pays homage to the city of punkish provocation where individualism is celebrated, and where true DIY attitudes and diverse creative energies exist.

Releasing alongside the model will be a trio of soccer-inspired socks, also designed by McCoy. A nod to his preferred riding kit—high socks and shorts—each pair folds under the knee and is printed with a custom River Thames graphic and three stripes branding. The blue colorway dons the text Picadilly & Oxford, while the red sports St. Giles & Cambridge—all circuses around the rider’s home district in Soho. The neutral white design carries a hero Blondey and adidas tag. Each pair of the hero Superstar 80s by Blondey colorway and its accompanying socks come in a custom adidas shoebox. The limited-edition product will be available on the adidas website and select retailers beginning on December 14th and will retail for $110.

www.adidas.com