Vans Shop Riot Series 2017.
Skate Shops are the backbone of Skateboard Culture, and Vans Shop Riot is dedicated to Skate Shops & their teams, with this original series of contests across Europe. It’s the perfect opportunity for European Skate Shops to showcase they are an integral part of their local scene. The start of the 2017 campaign takes us to Belgium and the scene of last year’s local qualifier, Rampaffairz Skatepark, where eventual finalists Lockwood took home the local win in 2016. As well as Belgium, the riot continues across most EMEA territories including UK, Germany, France, Italy, Spain, Switzerland, Israel, Benelux, Estonia and Scandinavia…further illustrating Vans’ ongoing commitment to the core stores and ultimately, the roots of the biggest individual success stories in skateboarding. From a pan-European perspective, each countries winning team will qualify for an all-expenses paid trip to the European Shop Riot Finals. For the past couple of years, we’ve partnered with a relevant Skate Artist on the creative execution, to keep on completing the message of Skateboarding as a wide culture, including Art & Music. This year see’s us teaming up with UK artist, Richt who has been painting since 2002 and is an established graffiti artist and Illustrator. Every year, the Shop Riot Finals are held in a different country, for 2017, Vans has partnered with Nixon & Custom Skateboards from a series perspective, and the finals will be happening in Milan, Italy in early October.
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